✨ Up to 20% off selected products! Perfumes and beauty products now at better prices until 9 November.

✨ Up to 20% off selected products! Perfumes and beauty products now at better prices until 9 November.

IE

Hidden treasures - Acqua Di Parma for Women

Explore the Italian elegance and dazzling fragrances of Acqua di Parma, a perfume house with a long history. The brand released its first fragrance in 1916 and remains very active today. The perfume house collaborates with legendary perfumers such as Bertrand Duchaufour, Jean-Claude Ellena, Francois Demachy, Michel Almairac, Francoise Caron, Francis Kurkdjian, Antoine Maisondieu, Alberto Morillas, and Mélanie Carestia. From a small factory, Acqua di Parma has grown into a prominent house with a wide range of fragrances and perfume accessories.

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In the world of fragrances, the focus is often on iconic classics and well-known brands. But away from the mainstream, the most exciting discoveries often await - original fragrances with unusual ingredients, a unique story or outstanding value for money. Our Hidden Treasures category is aimed at anyone who wants to go their own way, discover lesser-known brands or find a fragrance that not everyone wears.

A diverse selection awaits you here: from oriental perfumes to gourmand and floral compositions to niche gems just waiting to be discovered. Perfect as a gift for fragrance lovers - or as a small, surprising fragrance experiment for yourself. If you're looking for a perfume that stands out from the crowd, you've come to the right place. Immerse yourself in our Hidden Treasures and discover fragrances that deserve your full attention.

Acqua di Parma: A resurrected icon of elegance from Parma.

Acqua di Parma started as a small factory in Parma. The first fragrance was created in 1916, Colonia, and was initially used to perfume men's handkerchiefs. Colonia became a true symbol of Italian elegance among American and European celebrities in the pre-war (1930s) and post-war (1950s) years. Among the passionate admirers of Colonia were Cary Grant and David Niven, Ava Gadner and Eva Turner, who were later joined by Audrey Hepburn. From a small factory, Acqua di Parma grew into a prominent house with a wide range of perfumes and cosmetics.

The perfume house Acqua di Parma almost disappeared if it were not for three passionate Italian fragrance lovers and entrepreneurs, Diego Della Valle, Luca Cordero Di Montezemolo (Ferrari) and Paolo Borgomanero (La Perla), who revived the brand in the early 1990s.

Reproducing old fragrances, they launched new projects such as the aromatherapy line Blu Mediterraneo, interior fragrances or a leather gallant travel collection. Today, the Italian legend is owned by the LVMH group, which is taking the brand further.