Wella Color Touch Plus 60 ml

Wella Color Touch Plus (44/07) 60 ml is a demi-permanent hair colour that delivers enhanced coverage and an intense colour result. The 44/07 shade (intense medium brown with a softly warm undertone) is ideal for anyone seeking rich, authentic-looking colour with long-lasting shine. Its enriched formula provides gentle care while offering up to 70% grey coverage.

Features:

• Demi-permanent hair colour with enhanced coverage.
• Intense medium brown shade with a warm undertone.
• Provides enhanced coverage of up to 70% for grey hair.
• Features Light2Color Complex technology for radiant shine.
• Gentle formula designed with the hair structure in mind.

Key benefits:

• Delivers rich colour and even coverage.
• Leaves hair shiny and soft to the touch.
• Gently tones without weighing the hair down.
• Ideal for refreshing colour or covering grey hair.
• The colour fades gradually and evenly, without harsh transitions.

Directions:

• Mix Wella Color Touch Plus colour with Wella Color Touch Emulsion (4%) in a 1:2 ratio, for example 30 ml of colour and 60 ml of emulsion.
• Use a brush to apply the mixture evenly to dry hair.
• Leave to develop for 20 minutes, or 15 minutes when using heat.
• Once the development time has elapsed, rinse the hair thoroughly and wash with a shampoo suitable for coloured hair.
• Wear gloves to prevent staining your hands.

Wella Color Touch Plus (44/07) – demi-permanent hair colour in a 60 ml size is designed for intensive toning, covering the first greys and refreshing colour without a permanent commitment. Shade 44/07 delivers an intense copper-brown tone, ideal for a bold, warm and effortless look. Suitable for all hair types, it is particularly suited to those seeking rich shine, an even result and subtle grey coverage.

Features:

• Demi-permanent formula
• Intense shade with balanced copper-brown tones
• Contains keratin and waxes to protect the hair
• Provides up to 70% grey coverage
• Suitable for toning, colour correction or refreshing

Key benefits:

• Leaves hair glossy, soft and full of vitality
• Seamless-looking colour result with a soft transition
• Formula suited to more frequent use
• Fades gradually without a harsh regrowth line
• Easy to apply at home

Directions:

• Mix with Wella Color Touch Plus Emulsion 4% (13 vol.) developer in a 1:2 ratio
• Apply to dry hair and leave for approximately 20 minutes, or follow the instructions
• Rinse thoroughly and finish with care for coloured hair
• For maximum shine and longer-lasting colour, follow with additional care
• Always perform a skin sensitivity test before use