Replay
Replay is a symbol of Italian taste and quality in the fashion industry. Since its founding in Italy over thirty years ago, Replay has become an internationally recognized brand, appealing to lovers of stylish and comfortable clothing. With original jeans as the cornerstone, Replay offers casual wear with unmistakable charisma and attention to detail. In addition to fashion collections, Replay focuses on creating personal perfumes that perfectly complement the brand's overall image.
Replay: Fashion that repeats and never gets old
The founders of Replay, Claudio Buziol and Paolo Gnutti, probably had no idea what kind of response the idea of naming their brand would have. While on holiday in the States, they heard Led Zeppelin's hits over and over again and one thing in particular caught their attention - the word "replay", which means repetition. This simple but powerful term stuck in their minds and became the theme for the name of their fashion brand. And so, in 1978, Replay was born, bringing fashion that has been repeated and improved over and over again. Just like a favourite song that you love to play over and over again, Replay clothing has become a must-have piece in the wardrobe of many enthusiastic customers around the world.
