Barry M Insta Lash False Lash Effect Mascara (Black) 10 ml

Barry M is a cult English brand of decorative cosmetics for young people, founded in the 1980s, and has since become synonymous with bold colors and innovative trends. Rooted in Ridley Road, East London, Barry M began by selling six iconic nail polish shades that quickly caught attention for their boldness and vibrancy. The pioneering spirit of the brand’s founder, Barry Mero, revolutionized the beauty industry, with Barry M being the first to introduce white eyeliner, fluorescent nail polish, and black duo sets for lips and nails.

Today, Barry M is one of the leading British decorative cosmetics brands, known for its affordable, high-quality, cruelty-free, and vegan products. Expanding to international markets, including Australia, Barry M continues to inspire with its colorful revolution worldwide. Led by Barry’s son, Dean, the brand carries on the founder’s legacy, offering a bright and glittering approach to beauty that resonates with young people seeking creativity and self-expression. Barry M is more than just cosmetics; it’s a lifestyle full of color, innovation, and boldness.