Do you need advice? +49 176 35664612

IE

How to store cosmetics properly so that they last long and do not lose their effects?

02.07.25 Emily Bennett Parfum Centrum Blog

Share


How to store cosmetics properly so that they last long and do not lose their effects?

We invest time and money in choosing quality cosmetics, but we often forget one important thing – proper storage. Inappropriate conditions can cause even the best skincare or favorite make-up to lose its effectiveness, change in texture, or even go bad. In this article, we’ll advise you on how to store your cosmetics to ensure they last as long as possible and remain safe and effective.

Why does proper storage matter?
Cosmetics are sensitive to temperature fluctuations, light, humidity, and air exposure. These factors can negatively affect their composition – changing color, scent, and the effect of active ingredients. While we carefully check expiry dates on food, we often overlook not only expiration but also the period after opening on cosmetics – indicated by the PAO symbol (an open jar with a number of months).

Where and how to store cosmetics?

  1. Cool, dark, and dry conditions are key. The ideal temperature for most products is between 15 and 25 °C. Avoid direct sunlight – UV rays can break down preservatives and active ingredients. If storing cosmetics in a bathroom with heat and moisture, expect a shorter shelf life.
  2. Always close each container tightly. Every opening lets in air, increasing the risk of oxidation and bacterial contamination. Always close creams and serums carefully, and if possible, choose products with a pump.
  3. Limit contact with skin. Never dip your fingers into a jar. Use spatulas or cosmetic applicators to prevent introducing bacteria. This simple step significantly extends product lifespan.
  4. Stay organized and tidy. Store cosmetics in drawers, organizers, or cosmetic bags. Avoid leaving products loose in a handbag or on a windowsill where they may overheat or become damaged.

Storage by product type:

  • Skincare (creams, serums, oils): Keep cool and dark. Oils can become rancid when exposed to light or left improperly sealed.
  • Make-up products: Protect makeup, lipsticks, or powders from heat and light. In summer, store lipsticks in a cooler place.
  • Natural cosmetics: These contain fewer preservatives and are best kept in the fridge, especially products with vitamin C or herbal extracts.

How to recognize if a product has gone bad?
Changes in color, odd smell, ingredient separation, or a stinging sensation upon application are signs it’s time to discard the product. Always check the PAO symbol – e.g., “6M” means the product should be used within six months of opening.

Cosmetic fridge: gimmick or useful?
Cosmetic fridges are not essential for daily care, but they can be a great addition for natural products, eye creams, vitamin C serums, or gel masks. Chilled products also help reduce puffiness and soothe sensitive skin.

Most common mistakes that damage cosmetics:

  • Storing on a windowsill or in a car in summer
  • Keeping products in a humid bathroom
  • Leaving containers open or using fingers to scoop products
  • Ignoring the opening date or changes in scent and appearance

Summary: Proper storage means longer lifespan

  • Protect cosmetics from heat, light, and humidity
  • Monitor expiry and period-after-opening dates
  • Keep products closed, clean, and used hygienically
  • Refrigerate natural cosmetics – they’ll last longer and work better


Your cosmetics – and your skin – will thank you. Just provide them with the right conditions. This way, you’ll get the most out of every product, without waste or irritation.

Did you like this post? Send it on...


Where next?