Vita Coco
Vita Coco is a brand that was created through friendship and love for coconut water. It started one night in 2004 in a bar in New York City, where friends Mike Kirban and Ira Liran met two young women from Brazil. When asked what they missed most about their homeland, they replied, "Agua de Coco"! This encounter gave the friends the idea to bring coconut water to the U.S. and the Vita Coco brand was born. Today, Vita Coco is a global healthy lifestyle icon. Their multi-purpose coconut oil and hair care products offer 100% natural care that is kind to your skin and the environment. Vita Coco coconut oil nourishes the skin and body and can serve as a hair mask, makeup remover or shaving oil. It is a real gem in your home beauty kit.
Vita Coco: Supporting farming communities and sustainable growth
Vita Coco not only cares for our hair and skin, but also actively supports coconut farming communities in developing countries. Founded in 2014, the Vita Coco project works to help these farmers increase their annual yield, diversify their crops and achieve sustainable growth. Farming communities often face many challenges such as lack of infrastructure and outdated farming practices.
